hotline 16492
oC

Commercial Area

The Village Mall

Globally created, locally appealing. An upscale retail experience conveyed through an open air shopping village set over 22,500 sqm.

Offering a blend of International and regional retail, food & beverage, entertainment and leisure services, in addition to convenience stores.

Collaboration with world renowned Global Retail Strategies Inc., the worldwide retail and shopping destinations consultants.

Unique Selling Points

Our USP’s will make this the prominent retail location in and around Hurghada. Prominently located at the northern gateway of the famous “El Memsha” promenade and in the middle of Hurghada’s touristic hub and the residential population centre.

Centrally located between all developments in Hurghada, including El Gouna and Sahl Hasheesh. Strategic and active joint position makes it the only comprehensive mixed use development in the city. Attached to the largest gated compound.

Substantial seize with over 1500 units at full phase. Planned and designed by world renowned international retail consultant Global Retail Strategies Inc. Benefit from the strictly applied branding and tenant mix for shops owners and clients alike.

Retail Market Potential

The Hurgahda market is under represented by quality national and international brands. The demand is predominantly strong for following spending categories:
1 – Supermarket / Specialty Foods 2 – Apparel 3 – Restaurants / Cafes 4 – Specialty Retail

The Retail and leisure spending of the combined catchment area is expected to represent USD 213.7 m in 2016 and increase up to USD 1.1 bn by 2030*

Tourists represent a strong supplementary source of patronage for Al Dau Village Mall, and tourists spending in projected to rise rapidly.

*Source: Global Retail Strategies 2015

Total Catchment of

700,000

residents by 2030

Trade Area Profile

Primary Catchment Area (PCA South) includes the Al Dau Village Mall site and extends from the downtown/Sheraton Road district in the central Hurghada, to Sahl Hasheesh and Makadi Bay in the south. This catchment area is projected to grow from 200,000 residents in 2015 to 290,000 by 2030.

Primary Catchment Area (PCA North) includes the old Hurghada/El Dahr district and extends north along the coastline. PCA North population is estimated at 289,000 residents in 2015 and is expected to rise to 304,000 in 2016, 354,000 in 2025 and 389,000 by 2030.

Secondary Catchment Area (SCA) consists of the resort community of El Gouna. Due to limited commercial offering within El Gouna, SCA residents will provide a strong additional source of patronage for the development. SCA features a permanent population base of approximately 6,000 residents in 2013. Over the study horizon, the permanent population base in SCA is forecasted to triple to 16,500 residents in 2030.

The population in Hurghada, consistent with all of Egypt, is relatively young. In 2014, the median age in Egypt was 25.1, with nearly 50% of the population aged 25 or younger.

pedestrian

touristic promenade

Trade Area Profile

area population growth (2013-2030)

Primary Catchment Area 2015 2016 2020 2025 2030
PCA Hurghada South 200,000 235,000 250,000 270,000 290,000
PCA Hurghada North 289,000 304,000 332,000 354,000 389,000
Total PCA 489,000 539,000 582,000 624,000 679,000
Secondary Catchment Area (El Gouna) 6,000 6,675 8,641 11,932 16,476
Total Catchment Area 495,000 545,675 590,641 635,932 695,476

*Source: Global Retail Strategies 2015

Source General Authority for Public, Labor and Statistics in Egypt (2015). Adapted and projected by Glbal Retail Strategies 2015 SCA population accounts for only permanent residents.

Trade Area Profile

Hurghada is well established to capitalize on tourist arrivals and future growth. Egypt is currently experiencing a period of economic recovery, lead by gains in tourism and hospitality. Accordingly, tourists to Hurghada represent the secondary target market for Al Dau Village Mall.

Hurghada has an established tourist infrastructure of resorts and services, which is expected to evolve with new luxury accommodation and renovation to existing hotels and resorts. These new resorts will be looking to attaract a high-end clientele who are likely to visit Al Dau Village Mall.

As the economy continues to recover and security issues subside, both domestic and international tourism in Hurghada is expected to grow, with projected annual increases of 5% and 8% respectively. Overall, total tourist traffic to Hurghada is projected to increase from 5.49 million visitors in 2016 to 13.3 million in 2030. Over 2 million domestic tourists visited Hurghada region (includes Marsa Alam and Sahl Hasheesh) in 2013 and is expected to rise to over 2.5 million in 2016. This trend is expected to continue, which bodes well for strong tourist patronage to Al Dau Village Mall.

40

kilometers
from el gouna

Trade Area Profile

CAPMAS (Central Agency for Mobilization and Statistics)

2013 2016 2020 2025 2030
Domestic Tourists Egyptian Tourists 2,052,000 2,585,000 3,516,700 5,167,300 7,592,400
Total Domestic Tourists 2,052,000 2,585,000 3,516,700 5,167,300 7,592,400
International Tourists - Russian 1,097,902 1,355,094 1,781,186 2,489,330 3,447,120
% Total 43.8% 46.7% 50.5% 55.3% 60.0%
UK Tourists 105,278 116,068 130,503 148,550 172,356
% Total 4.2% 4.0% 3.7% 3.3% 3.0%
Western Europe Tourists 646,709 702,211 779,489 877,793 976,684
% Total 25.8% 24.2% 22.1% 19.5% 17.0%
Eastern Europe Tourists 556,497 620,964 701,893 805,769 913,487
% Total 22.6% 21.4% 19.9% 17.9% 15.9%
GCC Tourists 87,732 104,461 130,503 175,559 223,808
% Total 3.5% 3.6% 3.7% 3.9% 4.0%
Other Tourists 2,507 2,902 3,527 4,502 5,745
% Total 0.1% 0.1% 0.1% 0.1% 0.1%
Total International Tourists 2,506,625 2,901,700 3,527,100 4,501,500 5,745,200
Total Tourists 4,558,625 5,486,700 7,043,800 9,668,800 13,337,600

Target Customers

  • Females aged 18-45 – Tourists – Young Local Families
  • Trendy/Sophisticated
  • Affluent Families
  • Tourists

The First Real Shopping Mall in Hurghada